The Business of Storytelling : Branding & Marketing

Daily Schedule and Curriculum

August 19-20, 2008 | Atlanta, GA

Two days of in-depth presentations and extensive one-on-one consultations.

DAY Before | Monday, August 18

• Meet and Greet at the LaCour Studio

DAY 1 | Tuesday, August 19

• Building a Brand
• Guest Speaker: Creative Director of a highly respected Branding & Marketing Agency
• Marketing Strategies for reaching high-end clients
• How to create a unique experience for your clients

DAY 2 | Wednesday, August 20

• Selling an experience
• The Art of Sales - Selling a Story
• One-on-one brand consultations with LaCour photographers
• LaCour hosted dinner party at Ecco, one of Atlanta's Four-Star restaurants