About LaCour
LaCour started in 2004 with Andrew Niesen, Rachel LaCour Niesen and Mark Adams working out of their parents' basements, meeting clients at noisy coffee shops and charging $2,500 for unlimited wedding photography coverage.
After two short years, LaCour built its own studio and charges $10,000+ per wedding. Ever since, LaCour has been rapidly becoming one of the premiere wedding photography studios in the Southeast. LaCour accomplished this by building a distinctive brand, establishing long-lasting relationships with clients and focusing on attention to detail. LaCour's clients know they aren't simply buying eight hours of coverage and an album; they are buying an experience they can't find anywhere else.
We've found that people are willing to pay more for photography when they feel connected to something bigger than themselves - by buying into an experience, they are investing in their family legacy.
LaCour started where many of our colleagues are today. We were confident in our photography, but were unsure where we fit into the market and struggled to create a unique experience for clients that had lasting impact.
Our goals are to teach photographers how to create an experience for their clients that transcends products and services, to inspire photographers by showing our work and to encourage community-building through shared knowledge.